Carbon fiber is a material adopted by many exotic car manufacturers for its unique properties and strength. One of its most useful features is that its properties can be customized for specific uses. Engineers can tailor the weave, resin, and structural layout(1 x 1, 2 x 2), allowing for different levels of strength, flexibility, and how the material handles impact. In the Pagani utopia, over 40 different types of carbon are used. From Carbo-Titanium HP62 G2 and Carbo-Triax HP62 used in the monoque to the standard 3k carbon weave used for their mirror caps, the versatility of this material is apparent.
For Pagani, carbon fiber is the essence of the brand. The fully carbon fiber cars of Pagani do not simply make the car look exotic, but the weight reduction of the Pagani allows them to maintain a naturally aspirated V12 that may have limitations in performance compared to a turbo or hybrid setup, but gives the drivers the best feel.
Carbon fiber will remain at the heart of Pagani forever. During my tour of the Pagani factory as part of the MUNER summer program in Italy, a design engineer stated that adding a hybrid powertrain to their cars would be detrimental not to performance but to the brand. He claimed that being known for their lightweight bodies and naturally aspirated engines, adding a heavy electric powertrain or turbo system would ruin what the brand stands for.
It is interesting to observe the varying approaches of car companies, some seeking to cater to the new consumer market and exponentially expand, thereby altering the brand's significance. In contrast, others choose to remain niche within a specific market segment and continue their current strategy. However, I was left with one comment from the engineer. He said that the brand still aims to expand the models they offer, but the extent of this expansion is still unclear. The option for a sport sedan or super SUV, in the footsteps of brands Koenigsegg, Ferrari, and Lamborghini, may be in the near future.